Coming of Age

So it seems that Generation Y is all grown up now. There was an article in the Los Angeles Times talking about how companies need to adjust their message to better relate to Generation Y now that the Baby Boomers have served their purpose.

The Baby Boomers are no longer the sought after consumer. The new consumer has matured, ready to assume his and her duty.

We are labeled as consumers, never as producers. We consume, consume, consume, everything that is placed in front of us. We have an insatiable hunger, kept at the trough by clever, alluring, and sensational marketing.

How did it become like this? It wasn’t very long ago that the population was still producing a wealth of products and ideas. But it seems that nobody is interested in producing anymore. There is no need to produce anything: our products are made cheaply by other people, our food is delivered prepared, and cheaply, to our tables, even our homes are produced in bulk cheaply which means we don’t have to make a community, rather merely move in.

  1. What is a consumer?
  2. What is a producer?
  3. What are the differences in marketing between today and 100 years ago?
    1. How much has the media’s reach grown?
    2. How has the audience changed?
  4. What are the benefits of a consumer society? What are the disadvantages?
  5. What are the benefits of a producer society? What are the disadvantages?

You can’t turn back the clock to go back to the way things were, but if you’re smart enough to find out what happened you might just be able to stay ahead of the pack.

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